Emotionally connecting with the reader is essential in connecting with the reader. Malcolm Gladwell masterfully does this on multiple examples. In one example, Gladwell tells the story of a 12 year old girl living with her mother in "a one-bedroom apartment in the Bronx". "To become a success", Martia wakes up at 5:45 and returns home "around 5:30. She then spends "two to three hours" on homework, only to wake up and do it again the next day. Martia goes to KIPP Academy, which is "one of the most desirable public schools in New York City" due to the schools superb academics, with "84 percent of the students" that are at or above their grade level, compared to "16 percent" exhibited by the rest of New York City's public schools. The massive gap between students at KIPP academy, whose admission is determined by lottery, and the rest of New York City's children is troubling at best. Another example of Gladwell's use of pathos is his depiction of the feud between two families in the 19th century. This section's purpose is to provide an example of people impacted by their ancestry. In this situation, the culture is one of honor. Gladwell portrays this through dialogue between a mother and a son. The mother tells the son to "die like a man, like your brother did!" This dialogue appeals to the reader's sense of humanity and evokes an emotional response due to the taboo subject of death. The final example of Gladwell's use of pathos is in his personal story in the epilogue. Mr. Gladwell gives an excerpt from his mother's book about being dark skinned. "Here I was, the wounded representative of the negro race in our struggle to be accounted free and equal with the dominating whites!" she says. This account of the hardship of being "dark" begs the reader to consider his and her prejudices and draws a response filled with pity for those that are victims of racial mistreatment.